Managed Print Summit

Myth Busting: From Pricing to Marketing to Selling Your MPS Program

Description:
Get the final, hard facts on what works. From a flat-rate CPP pricing model to tips on proven successful program elements, this presentation will help you understand what works and what doesn't when it comes to your MPS program.

Presenter(s):

Laura Kittner
As director of marketing for PrintFleet Inc., Laura Kittner has a background that focuses on advertising, integrated marketing communications and public relations. She oversees the development of policies, procedures and objectives for the marketing and selling strategies of PrintFleet print management software products and services. Kittner has created and launched various support programs such as a custom branding package and sales training program to help dealers successfully evolve their businesses into print management solutions sales strategies. Hunt spent three years with Multi-Laser Solutions Inc. where she developed and executed all branding and marketing launch efforts for their print management program.

Norm McConkey
As the president of PrintFleet Inc., Norman McConkey has more than 15 years experience in both the remanufacturing and software industries and has held various management and executive positions. McConkey returned to North America after a three-year assignment in Europe where he was vice president of market development for WatchFire and Corel Software Companies. He is an active speaker and writer for the industry, with articles covering business growth techniques, printer fleet management and solutions selling.